Transcript Excerpts

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TV Quality Images Now Available via Videophone

Agency:

TVA

Writer:

Todd Erickson

Client:

Viseon

Producer:

Project:

VNR script

Director:

Title:

VisiFone

Art Director:

Subject:

Medium:

Job #:

Contact:

Code #:

Draft:

v.1

(see Programming Schedule for specific airtimes)

 

SCRIPT

VIDEO

AUDIO

CG Slate reads:

BACK IN THE EARLY SEVENTIES, MANY AMERICAN HOUSEHOLDS WERE JUST BEGINNING TO MAKE THE SWITCH FROM ROTARY DIAL TELEPHONES TO THE TOUCHTONE PHONES WE TAKE FOR GRANTED TODAY. NOW, THIRTY YEARS LATER, THE NEXT LEAP IN TELEPHONE TECHNOLOGY IS TAKING US INTO THE FUTURE.

REPORTER NAME HAS MORE--

ANCHOR INTRO

(on slate):

 

A MALE TEEN AT HOME TOUCH-PADS (DIALS) A NUMBER ON HIS VISIFONE.

VO:

The touchtone telephone has been a fundamental part of American life for over thirty years, but it’s soon going to be a relic of our past because the future of telecommunications has arrived with a multi-patented videophone known as the VisiFone.

SAME SHOT, THE CONNECTION IS MADE AND IMAGE OF FEMALE TEEN RECEIVING CALL APPEARS ON HIS VISIFONE SCREEN.

VO:

The VISIFONE is easy to use—-all you need is a high-speed cable modem or DSL internet connection in your home or office, and you can talk on the VISIFONE for FREE to anyone, anywhere in the world—- with TV-quality video.

MAINTAIN SAME SHOT FOR A BEAT, AS WE TRANSITION TO MED SHOT OF VISIFONE SPOKESPERSON.

FADE IN CG: “Name,Surname, Viseon”

INSERT SHOT OF FAMILY CONVERSING WITH GRANDMA, WITH HER IMAGE FULL-SCREEN ON LARGE TV.

VISEON SPOKESPERSON:

Describes some of the unique features the VISIFONE provides, besides the TV quality, full motion video:

  1. Easily plugs into any TV for a big-screen image — perfect for family-size or small business conference calls. (In fact, the VISIFONE is the perfect tool for telecommuters to get “face time” with their offices).

SHOW VISIFONE SCREEN TRANSITION INTO “AUNT MARTHA” JOINING THE CALL WITH GRANDMA ON-SCREEN.

VISEON SPOKESPERSON:

  1. You can also set up three-way calling and bring “Aunt Martha” or your other business partner in on the call.

CLOSE-UP PLUGGING IN CAMCORDER TO VISIFONE

CUT TO SHOT OF PARENT WITH CAMCORDER FOCUSED ON KIDS IN SWIMMING POOL--

VISEON SPOKESPERSON VO:

  1. Or, plug in your hand-held camcorder and take your camera outside or anywhere in the home--as far as your connecting cable allows.

CUT TO WOMAN ON VISIFONE AT HER WORK OFFICE.

VISIFONE SCREEN SHOT OF BABYSITTER WITH CHILD AT HOME.

VO:

Thanks to the plug-in features that allow you to utilize other video sources, the VISIFONE can also be set up with a remote camera so you can call in and check on your home or office.

WOMAN ADJUSTS HER VISIFONE (TO ILLUSTRATE THIS POINT). HER IMAGE APPEARS IN THE SCREENSHOT AND SHE POSITIONS IT IN THE LOWER RIGHT HAND CORNER OF THE FRAME.

VO:

You can also adjust a “picture in picture” setting so you can see what the image you are sending looks like to the other party during your phone connection.

MAINTAIN SHOT FOR A BEAT.

CUT TO ELLIOT GOLD IN HIS OFFICE OR AT STUDIO SETTING.

VO:

ELLIOT GOLD, chief analyst of TELESPAN, explains why the VISIFONE will make such a huge impact in personal communications.

MAINTAIN SHOT OF ELLIOT GOLD IN HIS OFFICE OR AT STUDIO SETTING.

FADE IN CG: “Elliot Gold, Teleconferencing Analyst, Telespan”

ELLIOT GOLD:

Prompt Question:
“What are the two most compelling reasons why the videophone will become one of the most significant personal communications tools of our time?”

Explains:

  1. Ability to communicate more quickly and effectively with crisp, live TV quality video.

PUSH INTO MED CLOSE UP OF ELLIOT GOLD AFTER CG FADES OUT.

ELLIOT GOLD:

  1. Cost. High-speed Internet access averages $40 per month. All you need is this broadband connection and the VISIFONE, and you can make FREE TV-quality videophone calls right now.

DISSOLVE TO WOMAN USING VISIFONE TO COMMUNICATE WITH A FRIEND. HELPING ILLUSTRATE THIS FEATURE, SHE HITS “VIDEO MUTE” AND THE SCREEN SHOT GOES BLACK, WHILE SHE’S STILL TALKING TO HER FRIEND.

VO:

And, what if you just got out of the shower and you’re not ready to be seen on the videophone? It’s simple. Hit the “video mute” button and your image will NOT be transmitted, but you can continue talking, just like on a regular telephone!

SHOT OF VISIFONE AS SHE HITS “VIDEO MUTE” AGAIN, AND THE IMAGE OF THE WOMAN COMES BACK ON THE SCREEN SHOT.

CG OVER SHOT READS:

“INDUSTRY EXPERTS SAY THE VISIFONE IS THE MOST SIGNIFICANT PERSONAL COMMUNICATION TOOL TO COME ALONG IN THE MODERN AGE, AND IT WILL NOT ONLY REVOLUTIONIZE THE WAY INDIVIDUALS INTERACT, BUT ALSO CHANGE THE WAY COMPANIES AND GOVERNMENT DO BUSINESS.”

ANCHOR OUT

(on slate):