LAS VEGAS – Michael Frey and Craig Gilbert of Drive This! Entertainment have brought the cool mood of the Caribbean to sizzling Sin City. In early March, the company unveiled RHUMBAR at The Mirage, a rum lounge and outdoor patio designed by the New York-based firm Alvarez + Brock Design.
“RHUMBAR is a modern interpretation of classic Caribbean culture,” says Frey, managing partner of Drive This! Entertainment. “Through an eclectic soundtrack of lounge and world music and contemporary architecture, RHUMBAR delivers a distinctive atmosphere with a Latin vibe.”
Located near the main entrance of The Mirage just off the Las Vegas Strip, RHUMBAR sets the mood upon arrival. Blocks of slate tile line the entryway where a highly stylized frozen daiquiri bar features a chic counter with embedded mint leaves backlit with neon green lighting.