Mirage Rhumbar



Elizabeth Santos/Ellen Reinglass
Wicked Creative: 702.868.4545

March 18, 2009


Stylish Rum Lounge and Patio is a Top Vegas Drink Spot

LAS VEGAS – Michael Frey and Craig Gilbert of Drive This! Entertainment have brought the cool mood of the Caribbean to sizzling Sin City. In early March, the company unveiled RHUMBAR at The Mirage, a rum lounge and outdoor patio designed by the New York-based firm Alvarez + Brock Design.

“RHUMBAR is a modern interpretation of classic Caribbean culture,” says Frey, managing partner of Drive This! Entertainment. “Through an eclectic soundtrack of lounge and world music and contemporary architecture, RHUMBAR delivers a distinctive atmosphere with a Latin vibe.”

Located near the main entrance of The Mirage just off the Las Vegas Strip, RHUMBAR sets the mood upon arrival.  Blocks of slate tile line the entryway where a highly stylized frozen daiquiri bar features a chic counter with embedded mint leaves backlit with neon green lighting.

Mirage Rhumbar

The counter isn’t just a piece of art—it is fully functional and equipped to handle the large volume of guests that will walk by RHUMBAR every day.

Inspired by a minty mojito on a white beach overlooking a teal ocean, the design-centric concept encompasses 2,000 square feet and accommodates up to 100 guests. Like the sand on a Caribbean beach, white is the prevailing color at RHUMBAR, with touches of cool greens throughout.  Abstract white mint leaves adorn the 20-foot-tall glass walls, luring the thousands of people walking by to take a peek inside.  The arched ceiling displays 15 Jeff Koons-esque sculpted chrome fighting cocks encased in glass protruding from the wall above guests. Stylish cocktail servers and bartenders will serve an array of specialty rum cocktails, along with daiquiris and other classic libations. RHUMBAR also features a humidor offering an impressive cigar selection. 

RHUMBAR wouldn’t be complete without its own tropical retreat. The spacious patio, framed by lush landscaping, is an oasis where guests can enjoy the atmosphere and stunning views of the Las Vegas Strip skyline.

RHUMBAR is the second hospitality and nightlife venture for Drive This! Entertainment, following T&T, the tacos and tequila mecca that opened at Luxor last summer. RHUMBAR will be open from 10 a.m. until midnight Sunday through Thursday and 10 a.m. until 2 a.m. Friday and Saturday.